Each segment begins with someone- a friend, sister, husband, co-worker- who wants to give a woman a surprise makeover. We hear a brief backstory on what makes the woman special and why she deserves a makeover. Then, with cameras in tow, the friend surprises the woman, telling her she's being given an instant makeover, but not revealing to her (or the audience) the real reason why. We instantly transform the location into a beauty spa, bring in a beauty squad to do her makeover on the spot, and then reveal to her the real reason for her transformation. Maybe her boyfriend appears from around the corner, tells her she looks beautiful enough to marry, and gets on one knee to propose. Or she walks out of her bedroom/instant beauty salon into her living room to a surprise baby shower. These are the types of messages that are by nature highly emotional when you add the surprise factor and the fact that it is all unfolding in front of cameras, the emotions rise to a whole new level.